Personal branding

Personal Branding: The 60/ 40 Formula You Have Not Heard Of Yet

Are you branding yourself properly and correctly? Personal branding is something we are or should be concerned with if not on a daily basis then very often. Are we communicating the right message to our clients or potential employers and are we vigorous enough in our communication? After working with Executives and MBA students on developing their personal brand, I have seen that most people are looking in the wrong
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